Thursday 26 April 2012

Irresistible Online Branding


 Let's face it -- Online Branding is essential to your success ! 




>> Whether you are attracting your audiences or building your client base, to build your brand is more important than ever to have an online presence. 




According to Internet Marketing (2009), branding involves not only the name or logo associated with a company / products, it covers much more. 


so, What is BRADING? let's see the video~






Branding plays an integral part behind your success. 
Your Brand is your identity on the web and differentiates you from your competitors. 




When making purchases online, most people prefer to opt for brand name. 
That means, it should be appreciated that branding enables marketers to raise the price of their products and continue to increase sales volumes, alongside. This is the precise reason 'why internet marketing success?' --  it's so much depends on the consumer's 'brand awareness'. 


The internet is providing your audience with a huge of options. With so much competition in this market, there are so many ways to reach out to customers ~






Online branding is a way to inform potential customers about your products or service. Meanwhile, it is your opportunity to persuade them through your good content that you are the best choice to them to do a business.


Online branding decides the perception of targeted audience toward to your products / service. Leave the conceptualization & evolution of your brand in expert hands, to be handled with both passion and care. 

Online Branding is all about communication & good relationships. If your brand online perceived as the expert / the one with the best product or service, customer will flock you.












<read more about Online Brand -- /online-branding/ >






Brand is dependent on the perception of customer, which influenced by the add-value characteristics of the product. 





Internet Expands your Horizons  

Wider audience
>>  a specialty watch shop no longer has to cater only to local customers, a online branding enables the business owner to market to a much larger audience. 

Having an online presence are many-fold, you suddenly have access to a worldwide audience.

Instant feedback
>> With all the search and analysis tools available on the Web, it’s easier than ever to track what kind of effect your Web site or blog are having. With programs like Google Analytics or Woopra, you can install a tiny piece of html code into your Web pages and get back all kinds of useful data about how many visitors you're getting on your Web pages, how long they stay and what links they click on.
i.e. Google Alerts enables you to see what people are saying about you or your company. Simply set up an alert for your name, and the program will e-mail you, based on your preferences, whenever your name or business’s name comes up on the Web.
Social Networking Sites a Branding Mecca
>> With the phenomenal growth of social networking sites such as Facebook and Twitter, there have never been more opportunities to build a solid online reputation than now. People are communicating “in real time” with one another on a variety of venues: Sites such as Wetpaint and Ning enable people with similar interests to connect and share what they know.


click here more ... <http://brandmakernews...>


Creating a brand that does not just exist, but does need to be irresistible!

The name of brand should be provided, along with any services that are offered. This information need to be conveyed to be your consumer in an unambiguous manner. 

The customer need to be motivated for the purchase. 
Your credibility has a big role to play in this choice. Your reputation as an independent seller, online reviews of the product or service for new customers, offers of guarantees or samples, all count while establishing a dedicated client base. 


How do you think about Online Branding?  
Did you think about any brand names for your business? share with me~ 



Best Online Branding  Company in Indian

Ommune is a well renowned name in online branding. They have been receiving hundreds of testimonial saying that they are the Best Online Branding Company in Indian.  They provide a holistic solution, and they will research the demography, taste and age variation of the customers.

read more about ... <ommune >

Sunday 1 April 2012

Reaching a Mobile Audience




DID YOU KNOW that MOBILE MARKETING IS THE FASTING GROWING FORM OF MARKETING TODAY ? 

With increasing people who using smart phones every day, reaching a mobile audience can be your competitive advantage. The amazing growth of smartphone adoption & mobile broadband penetration. also with Challenges -- Deliver a unique mobile ad experience for top brands in an emerging media market. 


In keeping with the trend of mobile web users who are aimless browsing (less likely to enter a URL or stumble across a website), a direct approach is often more effective in the successful mobile site. 

A targeted mobile advertising network needed to deliver exciting mobile advertisements to their clients for this emerging media market (i.e Jumptap
 ~ Discover this & more in this short video ~




>> Jumptap, the leader in mobile search, uses search & browse behavior to match ads with relevant content; so the ad will get in front of the right customers. 

Jumptap understands mobile audiences 
1. They patented targeting technology, exclusive data partnerships & carrier relationships give us unparalleled insight into the mobile landscape; 

2.they use data to help them create the most effective programs for advertisers~  delivers the right information to the right user in the right format which would build up the loyalty customers. 






The mobile phone presents accurate audience measurement. Moreover, the mobile phone is available at the point of creative inspiration, it captures the social context of media consumption.  
< More infor about Pros & Cons of Mobile-Marketing >



"HOW TO REACH THE MOBILE AUDIENCE ?"

According to Bright Side of News (2011), a recent Nielsen report illustrates that among smartphone users, it is 3-way tie between BlackBerry RIM smart phonesApple iPhones, and Android-based phones. As can be seem in the following diagram: 





What a wonderful thing that mobile offers amazing targeting & ad delivery flexibility! 

>>> To reach the widest base of mobile users, an SMS or MMS campaign would be more effective than developing a mobile app or using mobile display ads, since regular cell phones greatly outnumber smartphones. 

>>> To reach early tech adopters & mobile shoppers, u should add to ur mobile marketing mix some sort of smartphone marketing (whether it's with an in-app text banner ad or a more advanced mobile video pre-roll ad).

>>> To reach specific demographics of mobile users, u would also adjust ur mobile marketing stratgy & channel selection according to usage trends.   







How do you think of Mobile ad? (is it make varied your life or trouble ur life?) 
Are you a mobile audience of some brands or companies?
Look forward 2 u to Share yoUR experiments with me ~




CRUNCHBASE (Jumptap) -- a mobile ad network and the leader in targeted mobile advertising.

Reaching 107 million mobile users in the U.S. and 156 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third-party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale.
Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers, which through its large network of premium publishers and apps, and constant campaign optimization. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT reports.
Click here <More about Jumptap...>