With increasing people who using smart phones every day, reaching a mobile audience can be your competitive advantage. The amazing growth of smartphone adoption & mobile broadband penetration. also with Challenges -- Deliver a unique mobile ad experience for top brands in an emerging media market.
In keeping with the trend of mobile web users who are aimless browsing (less likely to enter a URL or stumble across a website), a direct approach is often more effective in the successful mobile site.
A targeted mobile advertising network needed to deliver exciting mobile advertisements to their clients for this emerging media market (i.e Jumptap
~ Discover this & more in this short video ~
>> Jumptap, the leader in mobile search, uses search & browse behavior to match ads with relevant content; so the ad will get in front of the right customers.
Jumptap understands mobile audiences
1. They patented targeting technology, exclusive data partnerships & carrier relationships give us unparalleled insight into the mobile landscape;
2.they use data to help them create the most effective programs for advertisers~ delivers the right information to the right user in the right format which would build up the loyalty customers.
The mobile phone presents accurate audience measurement. Moreover, the mobile phone is available at the point of creative inspiration, it captures the social context of media consumption.
< More infor about Pros & Cons of Mobile-Marketing >
"HOW TO REACH THE MOBILE AUDIENCE ?"
According to Bright Side of News (2011), a recent Nielsen report illustrates that among smartphone users, it is 3-way tie between BlackBerry RIM smart phones, Apple iPhones, and Android-based phones. As can be seem in the following diagram:
What a wonderful thing that mobile offers amazing targeting & ad delivery flexibility!
>>> To reach the widest base of mobile users, an SMS or MMS campaign would be more effective than developing a mobile app or using mobile display ads, since regular cell phones greatly outnumber smartphones.
>>> To reach early tech adopters & mobile shoppers, u should add to ur mobile marketing mix some sort of smartphone marketing (whether it's with an in-app text banner ad or a more advanced mobile video pre-roll ad).
>>> To reach specific demographics of mobile users, u would also adjust ur mobile marketing stratgy & channel selection according to usage trends.
How do you think of Mobile ad? (is it make varied your life or trouble ur life?)
Are you a mobile audience of some brands or companies?
Look forward 2 u to Share yoUR experiments with me ~
CRUNCHBASE (Jumptap) -- a mobile ad network and the leader in targeted mobile advertising.
Reaching 107 million mobile users in the U.S. and 156 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third-party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale.
Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers, which through its large network of premium publishers and apps, and constant campaign optimization. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT reports.
Click here <More about Jumptap...>
Hi Rosa, very interesting insights about the mobile channel.
ReplyDeleteI think the data from Nielsen is a bit outdated, as latest market share is a close tie between iOS and Android, with RIM(Blacberry) dropping to around 6% (source: http://www.lifehacker.com.au/2012/02/android-close-to-half-aussie-smartphone-market/)
As you have mentioned, there is a clear (and increasing) trend that companies should not ignore if they want to maximise their competitive advantage. I wonder how many of them are really using this channel.
It's nice to see your comment Antony during the Easter break, you work hard ~ n is quite helpful for me (*^_^*)
Deletewell, I have go though your link which you show me, that is much updated; n I'm thinking, it that data is Feasible official figures or just personally？
Meanwhile, about the question you ask, it show me to do more research for that aspect, that will be more impeccable when I add more data on this article. Thank you again~
Hi, Rosa. Your posting about mobile marketing is really intersting.
ReplyDeleteIn Australia, mobile commerce is focued to develope now but the mobile internet speeds is slow, network coverage is not relevant and the cost is high. http://afr.com/p/national/speed_bumps_stall_mobile_commerce_2s1EQdo7mfyjajKQ9t28RM
So I think mobile channel is feasible method to use now and near future too when we get the powerful networking for mobile.
Thanks Tess~ thank you for your support(*^_^*)
DeleteI think almost everyone has at least one mobile phone nowadays, so I choose this topic as my first blog's material. And I'm so happy that you feel interesting in it~ Meanwhile, the link you provide great amount of information.
good work Rosa,
ReplyDeletegreat blog.
I had trouble getting the video to play properly though - the sound kept dropping out - nice song too!
good work
Terry
Thank you for your support Terry~~
DeleteI have play the video again, it play normality now,, not sure what happened before,,
anyway,
cheers~